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    DIY sandwich - Food - Advertising - Array - Array - September 11, 2013


    Research shows that men don’t make sandwiches, they build them. And they do so with a sense of pride and craftsmanship, no different than a skilled tradesman. With this in mind we created the DIY Sandwich campaign, a spoof on the ever so popular (and tacky) DIY renovation shows. We housed the video on a slick and responsive microsite (DIYSandwich.ca) and there’s even a contest on Instagram where all you have to do is build your own epic sandwich, take a pic of it, and hashtag it with #DIYSANDICH for a tasty $4000.