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    Extreme Simulator - Automotive - Advertising - Array - Array - March 20, 2014

    Description

    The ‘Cupra Extreme Simulator’ is an online film that does three interlinking things. Firstly, it fools members of the public into believing they’re in a bona-fide simulator. Secondly, it ensured that whatever they saw in the simulator it was good enough to generate not just good reactions, but great reactions - the kind of reactions that we hope in turn, to snare YouTube viewers. This film encapsulates the hallmarks of a great chase scene - a high-octane car chase that puts a group of lucky viewers literally right into the heart of the action. It was exciting and at times a humorous film for the viewer afterwards. So how did we fool the public into believing that they’re in a normal simulator? The trick was to do as much as possible to make them feel like they were getting into something that isn’t special at all... it’s just a simulator ride. DIRECTOR: Mark Jenkinson EXECUTIVE PRODUCER: Kate Hitchings PRODUCER: Tom Farley DOP: Richard Mott SFX / Simulator: Machine Shop / Drogo Michie EDITOR: Guy Savin @ Marshall Street POST PRODUCTION: Electric Theatre

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