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    Fishing Game - Food - Advertising - Array - Array - April 17, 2014

    Description

    followfish is Germany’s most sustainable fish brand. They catch their tuna one by one with a fishing rod. The result: no bycatch, and no overfishing.To emphasize this unique fishing technique, we simply compared it to conventional fishing methods. And since overfishing affects the next generation especially, we did it in a very playful, yet demonstrative way. In the end we appealed to everyone’s good conscience: Which tuna do you think tastes better?

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