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    Forget about bad roads - Automotive - Advertising - Array - Array - November 14, 2013


    Alexandr Kisulenko, Brand Manager of Nissan Motor RUS: “Specially developed for Russia, the new Nissan Almera gives extra confidence to its owners thanks to incredible adaptation to Russian driving conditions. Even if the road conditions are poor, the weather is bad, the ride long and the luggage massive, the driver of Nissan Almera will be protected thanks to the car functionality. To visualize this to our target audience in the launch communication we used the idea “Forget about bad roads” which is capable enough to communicate on the product features of the car”.