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    Hands - Online,Automotive,Public interest,Non-alcoholic Drinks,Communication Services,Food,Other - Advertising - Array - Array - November 10, 2004


    When Bridgestone briefed us on their latest brand campaign, we came across a simple but startling fact - only the equivalent of one handprint of tread connects each of your tyres to the road. Once you know this fact, the tyres you choose become fundamental to your family’s safety. Creatively we wanted to bring this insight to life in a way that was engaging, but not alarming.