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    Holland Says Yes To An Open Relationship - Electronics & Technology - Advertising - Array - Array - April 17, 2014


    The unique Hybride platform allows customers to change their plan every month depending on their needs and, importantly, without a lengthy contract period. So it’s really like having an open relationship. This video, shot on location in a Vodafone retail outlet, takes a whimsical brand experience approach. The film shows real customers experiencing a highly unusual sign-up process where they are asked to 'properly commit' to an open relationship with Vodafone. The idea really is about commitment. Quite simply, people make vows when they want to make a long-term commitment to something. But we liked the idea of turning that idea on its head by making a commitment to not having any kind of commitment at all! Which is exactly what Hybride offers - an open relationship."