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    Let Mama Lanes - Health & Beauty - Advertising - Array - Array - January 27, 2014


    Motivated by the relationship between the Greek mother and her offspring, Socialab in association with Lanes Health created the application \93Άse t? \B5a\B5ά ?a\85 Lanes\94. The main purpose of this activation is to create awareness of Lanes Health and its products, in a funny way.The application is about the favorite taglines of mothers, such as \93Take a jacket with you\94 \93Don\92t be late!\94, \93Wake up, it\92s almost afternoon\94. The fans were asked to write in the application which is the tagline that their mothers often tell them. On the 1st day of the application\92s release more than 1.000 mothers\92 taglines were gathered. The purpose of this activation is to create awareness and also to increase the page\92s reach and fans. Apart from that, we would like the page to be friendlier and funnier to the fans.