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    Minding The Elephant - Outdoor - Advertising - Array - February 06, 2014


    Minding The Elephant was created to help destigmatize and promote awareness of mental health issues amongst adults. Mental health conditions affect nearly everyone, whether through personal experience or the trials of loved ones, yet they remain stressful topics to disclose and discuss. We sought to create a message that illustrates the irony of ignoring a common issue under the fear of being perceived as different. It was also our goal to promote an open dialogue on the topic, and to encourage people to seek support and treatment for any symptoms experienced. In addition to the inspirational video, the microsite contains an active public discussion board as well as links to prominent mental health awareness, support, and recovery organizations.