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    The Canadian Way of Spring - Entertainment & Leisure - Advertising - Array - Array - November 11, 2013

    Description

    Canadian Tire has played an important role in the lives of Canadians for over 90 years. As part of its rich history, for many years, Canadian Tire delivered a print catalogue door-to-door with its pages reflecting a uniquely Canadian way of life. Moving onward and continuing their commitment to setting new benchmarks in the ways Canadian Tire can connect with their customers, the retailer is expanding on its digital strategy to create a community online and engage with customers more meaningfully through leveraging the social media landscape. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering.

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