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    The Chase - Food,Automotive,Public interest,Clothing & Footwear,Electronics & Technology,Alcoholic Drinks,Other - Advertising - Array - Array - January 05, 2011


    To build excitement around the 2nd\C2 Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” Created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”), the 105-second-long film illustrates the incredible multi-tasking power of the new Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes*, Facebook*, YouTube*, Microsoft Office* and the Adobe Creative Suite*.