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    Theater in a 500 - Automotive - Advertising - Array - Array - September 14, 2013

    Description

    The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

    Skills